Bruce Weber Photographer Underlines Certain Elements Important in Promoting Brands Through Commercial Photography
Commercial photography is an expensive genre that encompasses any photograph used for a publication or business. Its major aim is to promote a brand or sell a certain product or service. Starting from social media campaigns to billboards and websites, there is hardly any limit to the potential uses of commercial photos. Fashion photography, food photography, headshots, portrait photography and architecture photography are just a few types of photos that come under the commercial umbrella. Bruce Weber Photographer has been popular for introducing a new level of artistry to commercial photography. He majorly is associated with fashion photography.
Commercial photographers may work at a studio to create a stylized photo shoot or a company may just license a photo they took independently. Professional commercial photographers need to embrace and celebrate their individuality, and strive to create a brand that allows them to effectively highlight the visions of their art. Before anything else, a commercial photographer needs to determine the type of photography that best suits their art and interest. After all, for them, photography is an art that captures an essence, in a manner similar to drawing or painting.
Developing a photographic brand is one of the key steps of commercial photography. A branding process involves adding a distinctive personality or uniqueness to the images. There are many companies that depend significantly on photography for their branding, and commercial photographers commonly work with such brands. For instance, while looking through any fashion magazine, one would find that it is significantly reliant on photography. Clear and clean images of models wearing the latest styles and designs are commonly found in fashion magazines. These images leave the readers with a positive memory that might encourage them to buy the product. Bruce Weber Photographer himself has worked with a number of fashion magazines. His photographs have appeared in Vanity Fair, American Vogue, Interview, Italian Vogue, French Vogue, and GQ, among many others.
If a commercial photographer is aiming to promote or develop the brand of their client with the use of stunning images, then they should start with making a mood board. This can be accomplished by gathering varied types of images that represent the style and effect the photographer wants to create. Photographers should check with the clients if they agree on the type of photos chosen and their impact on the viewers/readers. Based on their style guide, photographers need to consider whether to use nature as background, keep the background relatively colorless and simple, or develop a more artsy image. No matter the approach taken by the commercial photographer, they should focus on the feelings they want to ignite among the viewers through the image. For example, while promoting an outdoor sports retreat, it will be a great idea to click an image of a rock climber on the side of a high cliff. Such an image may spark a feeling of thrill automatically among the viewers.
